Developing Self-Awareness: The Entrepreneurial Aptitude Test

The fourth and final test in our self-awareness series, the Entrepreneurial Aptitude Test (EAT) is a newer test that claims to “identify your unique make-up of key ‘entrepreneurial DNA’.”

What is it?

The Entrepreneurial Aptitude Test was specifically designed for entrepreneurs attempting to build better self-awareness. The results are based on six years of interviews with successful leaders and research into what makes an effective entrepreneur.

Why did I choose it?

This one was a no-brainer. Of all the tests, this is the only one geared towards self-awareness. The test breaks down results into four categories: Heart, Smarts, Guts, and Luck. Each category, according to the company, represents a core personality trait held by successful entrepreneurs.

So right off the bat, this seemed like a fantastic addition to the self-awareness series.

However, I also like that the test — like the Strengthsfinder 2.0 test — comes with a companion book full of supporting research. In taking the 16Personalities and Kolbe tests, I found myself missing the scientific background behind my results. With the accompanying HSGL book, I have a full explanation of how the company has formed each category and a better idea of what it all means.

What did I get?

When you get your results from the Entrepreneurial Aptitude Test you’re shown how you stack up for each of the four key traits. You’re also told which is dominant, and in my case, that’s the passion-focused Heart:


According to the researchers, I’m in the majority: 60% of founders are heart-driven. On Monday we’ll talk about how what each category means and how you can use your results to guide your own entrepreneurial journey. Until then, why not take the test yourself?

What did you get?

You can take the Entrepreneurial Aptitude Test for free online. The book is well worth a read as well, as it helps you understand the theory behind the test and the body of research that supports it.

I’m a serial entrepreneur and I write about things I have learned along the way. I’m passionate about helping entrepreneurs and executives to find success and harmony in business and at home.

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